Hi, I’m Regina—the irl person behind Unapologetic Impact.
Marketing, communication, and branding should do more than just hit targets—they should spark real change. Unapologetic Impact is all about crafting strategies that help build movements, not just messages.
Events, panels, and discussions aren’t just gatherings—they’re catalysts for bold conversations on inclusivity, emerging tech (XR, VR, AR, AI), and innovation.
🚀 Let’s make an impact—boldly and unapologetically.
1. Strategic Advice
Tailored marketing and branding strategies to amplify your impact, with a focus on projects leveraging XR, AI, and inclusivity.
2. Education
Workshops and training designed to foster critical thinking about topics in the realms of marketing, branding, communication and technology’s societal impact, ethics, and opportunities.
- Branding Workshop: build your brand
- Ethical AI in the Classroom: how to teach students to ask the right questions when working with AI. A workshop that thinks beyond the latest tools and prompt cheat sheets.
3. Event and Panel Organisation
Curating impactful events, from topic ideation to speaker selection, to partnerships and a communication plan to drive meaningful conversations and innovation pre- post- and onevent.
PASSION
Immersive Media, AI & Storytelling The limitless potential at the intersection of immersive media, artificial intelligence, and storytelling fascinates me. Where technology meets creativity, we can craft experiences that transcend boundaries, connect people, and inspire change. From VR narratives to AI-enhanced content, I love exploring how these tools can reshape the way we tell and experience stories.
Humans at the Core At the heart of every innovation lies the human experience. I strive to understand the motivations, emotions, and cognitive processes that drive decision-making in marketing, branding, and beyond. By putting people first, I aim to ensure technology serves as a tool to uplift humanity—making it safer, more inclusive, and genuinely impactful.
Content Creation in a New Era Content is where ideas come to life, blending words, visuals, and sound into stories that inspire and engage. AI is revolutionizing this process, offering new dimensions for creativity while raising questions about ethics, inclusivity, and representation. My mission is to harness these advancements to create content that not only captivates but also contributes positively to society.
Technology for Good I believe in a future where technology is a force for good—a tool that empowers individuals, strengthens communities, and drives societal progress. But for this vision to become reality, we must guide technology responsibly. Through my work, I advocate for thoughtful innovation that prioritizes diversity, equity, and ethical practices, ensuring that everyone benefits from the opportunities it brings.
"Be creative, act bold, stay curious and kind."
Women In Immersive Tech Ambassador Netherlands
Enter my Arrival.Space -The realms of your Virtual Mistress of Knowledge and Curiosity
WORK
Advancing Immersive Media and Emerging Technologies
I contributed to two successful editions of VRDays/Immersive Tech Week (2022 and 2023), spearheading rebranding initiatives that positioned the event as a global hub for immersive technology innovation. With a passion for storytelling, I engaged diverse audiences and rallied the community to join us in Rotterdam, driving awareness and enthusiasm for cutting-edge developments in XR and beyond.
Driving Global Marketing for Entertainment Powerhouses
At Electronic Arts, Warner Bros. Interactive Entertainment, and Vertigo Games, I led local and international marketing campaigns for top-tier games and entertainment franchises. From crafting dynamic go-to-market plans to introducing groundbreaking new concepts, my work fueled excitement and engagement across global markets, leaving a lasting impact on audiences worldwide.
Empowering the Next Generation of Marketers
Teaching is one of the most rewarding aspects of my career. Over four years, I mentored students through their thesis projects and introduced them to the principles of marketing and branding. Since summer 2024, I’ve returned to teaching at Hogeschool Leiden, sharing my expertise and passion for storytelling, technology, and strategy with a new generation of innovators.
Championing Inclusivity and Collaboration
As an ambassador for Women in Immersive Tech (WIIT), I advocate for diversity and representation in technology and immersive media. My role allows me to connect with talented professionals and amplify initiatives that promote inclusivity in the industry. Through Unapologetic Impact, I strive to help as many projects as possible by offering strategic guidance and actionable solutions, ensuring technology serves as a force for good.
Posts
When AI Eats the Internet, Sextech Will Save Us
Sora 2's AI boom risks trapping us in a "beautifully rendered cage" of hyperreality. Our escape plan comes from sextech—an industry forced to pioneer decentralized, loyalty-based models. The future isn't scale; it's a radical pivot to the…
Every Society Gets the AI It Deserves
Why are we shocked when AI reveals society’s ugliest biases—sexism, racism, exclusion—at turbo speed? Algorithmic prejudice isn’t a glitch, but a mirror reflecting our own messy reality, industrializing inequality unless we dare to confront it. If…
Think Before You Generate: Gen Jam Part 2 Ethics, Prompts & Human Time
This blog dives into prompting as art, ethics as practice, and why AI needs your critical brain to matter. Part 2 of my Gen Jam adventures.
Would You Let AI Be Your Child’s Best Friend?
AI friends are the next big thing for kids, always on, always agreeable, and dangerously good at pretending to care. But before we wrap one up as a present, we need to ask: what kind of relationships are we modeling?
Using AI Consciously in the Classroom: You Lead, Tech Follows
AI isn’t just the next edtech tool — it’s a transformative force. But to unlock its full potential, we need more than technical skills. We need ethical awareness, critical thinking, and conscious use. This blog urges educators to rethink AI not as a…
Can AI Think Ethically…Can We…Our Kids?
AI doesn’t think critically. It mimics patterns. If we engage passively, accepting biased or surface-level outputs, we reinforce AI’s blind spots. But if we challenge it—if we ask sharper, more ethical questions—AI will be trained better. T
From Plato’s Cave to Algorithmic Bias: Challenging AI’s ‘Truth
Don't outsource your thinking to AI! By applying classic philosophy—Plato, Socrates, and logical positivism—we can sharpen our minds and challenge AI’s assumptions before they define our truth.
Can AI Create Brand Love?
Can AI make you fall in love with a brand? Explore how personalization, emotional intelligence, and predictive design are reshaping consumer connections—and why ethics and authenticity still matter.