Hi, I’m Regina—the irl person behind Unapologetic Impact.
Marketing, communication, and branding should do more than just hit targets—they should spark real change. Unapologetic Impact is all about crafting strategies that help build movements, not just messages.
Events, panels, and discussions aren’t just gatherings—they’re catalysts for bold conversations on inclusivity, emerging tech (XR, VR, AR, AI), and innovation.
🚀 Let’s make an impact—boldly and unapologetically.
1. Strategic Advice
Tailored marketing and branding strategies to amplify your impact, with a focus on projects leveraging XR, AI, and inclusivity.
2. Education
Workshops and training designed to foster critical thinking about topics in the realms of marketing, branding, communication and technology’s societal impact, ethics, and opportunities.
3. Event and Panel Organisation
Curating impactful events, from topic ideation to speaker selection, to partnerships and a communication plan to drive meaningful conversations and innovation pre- post- and onevent.
PASSION
Immersive Media, AI & Storytelling The limitless potential at the intersection of immersive media, artificial intelligence, and storytelling fascinates me. Where technology meets creativity, we can craft experiences that transcend boundaries, connect people, and inspire change. From VR narratives to AI-enhanced content, I love exploring how these tools can reshape the way we tell and experience stories.
Humans at the Core At the heart of every innovation lies the human experience. I strive to understand the motivations, emotions, and cognitive processes that drive decision-making in marketing, branding, and beyond. By putting people first, I aim to ensure technology serves as a tool to uplift humanity—making it safer, more inclusive, and genuinely impactful.
Content Creation in a New Era Content is where ideas come to life, blending words, visuals, and sound into stories that inspire and engage. AI is revolutionizing this process, offering new dimensions for creativity while raising questions about ethics, inclusivity, and representation. My mission is to harness these advancements to create content that not only captivates but also contributes positively to society.
Technology for Good I believe in a future where technology is a force for good—a tool that empowers individuals, strengthens communities, and drives societal progress. But for this vision to become reality, we must guide technology responsibly. Through my work, I advocate for thoughtful innovation that prioritizes diversity, equity, and ethical practices, ensuring that everyone benefits from the opportunities it brings.
"Be creative, act bold, stay curious and kind."
Women In Immersive Tech Ambassador Netherlands
Enter my Arrival.Space -The realms of your Virtual Mistress of Knowledge and Curiosity
WORK
Advancing Immersive Media and Emerging Technologies
I contributed to two successful editions of VRDays/Immersive Tech Week (2022 and 2023), spearheading rebranding initiatives that positioned the event as a global hub for immersive technology innovation. With a passion for storytelling, I engaged diverse audiences and rallied the community to join us in Rotterdam, driving awareness and enthusiasm for cutting-edge developments in XR and beyond.
Driving Global Marketing for Entertainment Powerhouses
At Electronic Arts, Warner Bros. Interactive Entertainment, and Vertigo Games, I led local and international marketing campaigns for top-tier games and entertainment franchises. From crafting dynamic go-to-market plans to introducing groundbreaking new concepts, my work fueled excitement and engagement across global markets, leaving a lasting impact on audiences worldwide.
Empowering the Next Generation of Marketers
Teaching is one of the most rewarding aspects of my career. Over four years, I mentored students through their thesis projects and introduced them to the principles of marketing and branding. Since summer 2024, I’ve returned to teaching at Hogeschool Leiden, sharing my expertise and passion for storytelling, technology, and strategy with a new generation of innovators.
Championing Inclusivity and Collaboration
As an ambassador for Women in Immersive Tech (WIIT), I advocate for diversity and representation in technology and immersive media. My role allows me to connect with talented professionals and amplify initiatives that promote inclusivity in the industry. Through Unapologetic Impact, I strive to help as many projects as possible by offering strategic guidance and actionable solutions, ensuring technology serves as a force for good.
Posts
Can AI Think Ethically…Can We…Our Kids?
AI doesn’t think critically. It mimics patterns. If we engage passively, accepting biased or surface-level outputs, we reinforce AI’s blind spots. But if we challenge it—if we ask sharper, more ethical questions—AI will be trained better. T
From Plato’s Cave to Algorithmic Bias: Challenging AI’s ‘Truth
Don't outsource your thinking to AI! By applying classic philosophy—Plato, Socrates, and logical positivism—we can sharpen our minds and challenge AI’s assumptions before they define our truth.
Can AI Create Brand Love?
Can AI make you fall in love with a brand? Explore how personalization, emotional intelligence, and predictive design are reshaping consumer connections—and why ethics and authenticity still matter.
My AI Boyfriend: Red Flags in the Dating World of Algorithms
AI lovers are no longer sci-fi—they’re here, charming and full of quirks. But can we trust them with our secrets, emotions, or boundaries? This blog explores the 5 biggest red flags of AI companions, from oversharing to emotional cluelessness, and…
Femtech: Paving the Way for Inclusive Healthcare and Tech
Explore the powerful role of femtech in revolutionizing healthcare by addressing longstanding gender biases and advocating for inclusive, women-centered innovations in health tech. Discover the unique challenges femtech faces in funding and…
Redefining Intimacy: The Wild, Weird, and Wonderful World of Sextech
In a world where XR, AI, and robotics are transforming everything, sextech is pushing the boundaries of intimacy, love, and connection. With a unique focus on privacy, activism, and societal norms, sextech is redefining human connection.
The Future of Virtual Events: Simplifying Attendance and Amplifying Attendee Experience with Voice-Driven Interaction in XR environments
VOXReality’s research has the potential to transform the future of virtual and hybrid events. As the demand for virtual events in XR environments grows, there is a need for innovative solutions that can provide a more natural and immersive…
Navigating the Uncharted: Immersive Tech in Content Marketing
Last year my dear former colleague Irma Machielse asked me to go on a little escapade and help her with a new edition of her book on content marketing and add some information on AR and VR. Of course I said yes, but little did I know...
Beyond the Screen: what’s so cool about Virtual Reality Entertainment?
We all love storytelling for entertainment, movies films games being wrapped up. What is it that we enjoy about VR, why would be choose VR over others and what is it about virtual worlds we like once we are in them?