Better technology starts with better questions and the courage to care.
Emerging technologies are often treated as neutral tools that will sort themselves out. They won’t. AI and immersive media don’t just change how we work or communicate; they shape how we relate, desire, trust, and make meaning. Responsibility doesn’t live in the technology alone, but in the choices we make around it.
I believe we can create wonderful things with tech. But progress isn’t automatic. Care and ethical concerns aren’t a limitation on innovation; they make it meaningful and turn possibility into impact.
This is the view I bring to my workshops, talks and panels, strategy sessions, and teaching.
AI & critical thinking
How AI influences decision-making, authorship, responsibility, and trust in marketing, education, and culture. Less automation by default, more awareness by design.
Immersive media & meaning
What XR and immersive experiences do to perception, storytelling, and presence; and why that matters far beyond novelty or spectacle.
Human connection & intimacy
How technology shapes closeness, desire, safety, and identity. From human connection to intimacy with machines.
From thinking to practise
I enjoy working through collaborations and initiatives that turn critical thinking into real educational and professional practice.
One of those is AI-Brainlab a platform focused on critical engagement with AI in education and professional practice. Co-founded with Irma Machielse, AI-Brainlab develops workshops, learning formats, and conversations that help educators and professionals work with AI beyond tools and hype. The focus is on ethics, agency, responsibility, and the societal impact of technological choices, with particular attention to inclusion and care.
Alongside this, I contribute to initiatives that shape more inclusive and future-oriented pathways into technology and work. This includes my role as ambassador NL for Women in Industries of Tomorrow, where I help produce and moderate talks and panels, and contribute to content and collaborations.
In my day-to-day work I teach several courses in commercial economics at Leiden University of Applied Sciences and help redesign curricula to reflect ongoing changes in the field of CE where AI and XR are impacting on many levels.
How I can help
I work independently under Unapologetic Impact, and in collaboration through initiatives as AI-Brainlab and WIIT. Depending on the context, I step in as a strategist, educator, or facilitator/moderator, helping teams and institutions move from questions to action.
What that looks like?
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Strategy & sparring
I help teams find out how AI and emerging technologies fit into their marketing, communication, or educational context from their core values and not out of fomo or hype. From campaigns, positioning and storytelling to ethical considerations and long-term impact, expect sharp questions, structured thinking, and clear next steps. -
Workshops & education
Together with Irma Machielse I design and deliver workshops and learning programs on AI ethics, AI policy and critical thinking with and about AI. These sessions are practical, reflective, and tailored to the realities of professionals, educators, and students. -
Talks, panels & moderation
I produce and moderate conversations on emerging technologies, human connection, and societal impact; helping audiences move beyond hype, fear, or surface-level debate.
Curious to explore ideas, questions or projects together?
Ideas and work
Ad Feminam: The “Friendly Advice” That Isn’t
Ad Feminam. When “friendly advice” focuses on a woman’s body and appearance instead of her ideas or arguments, it isn't advice. It's a framing tactic.
Who Will Teach AI Consent?
AI can’t learn consent if humans and Big Tech keep breaking it. Explore how our cultural biases shape unsafe AI and what real consent frameworks could teach us.
When AI Eats the Internet, Sextech Will Save Us
Sora 2's AI boom risks trapping us in a "beautifully rendered cage" of hyperreality. Our escape plan comes from sextech—an industry forced to pioneer decentralized, loyalty-based models. The future isn't scale; it's a radical pivot to the…
Every Society Gets the AI It Deserves
Why are we shocked when AI reveals society’s ugliest biases—sexism, racism, exclusion—at turbo speed? Algorithmic prejudice isn’t a glitch, but a mirror reflecting our own messy reality, industrializing inequality unless we dare to confront it. If…
Think Before You Generate: Gen Jam Part 2 Ethics, Prompts & Human Time
This blog dives into prompting as art, ethics as practice, and why AI needs your critical brain to matter. Part 2 of my Gen Jam adventures.
Would You Let AI Be Your Child’s Best Friend?
AI friends are the next big thing for kids, always on, always agreeable, and dangerously good at pretending to care. But before we wrap one up as a present, we need to ask: what kind of relationships are we modeling?
Using AI Consciously in the Classroom: You Lead, Tech Follows
AI isn’t just the next edtech tool — it’s a transformative force. But to unlock its full potential, we need more than technical skills. We need ethical awareness, critical thinking, and conscious use. This blog urges educators to rethink AI not as a…
Can AI Think Ethically…Can We…Our Kids?
AI doesn’t think critically. It mimics patterns. If we engage passively, accepting biased or surface-level outputs, we reinforce AI’s blind spots. But if we challenge it—if we ask sharper, more ethical questions—AI will be trained better. T