About
Research & analysis are the foundations of everything else
For the 15 years, we wander freely in the realm of advertising and visual communication, we love simple phrases, clean patterns, straightforward concepts, abstractions, but as a rule of thumb, and we always construct solutions to each problem we encountered. Without any particular style, movement, dogma, or perspective, nothing excites than a problem to solve, and no challenge is ever hard enough.
Making at the crossroads of modernism and intellectual purity to craft meaningful ideas that endure. German award-winning designer raised in Austria & currently living in New York City.
Discover the market
Every thought, innovation or design is based on discovering.
Analysis of data
Innovation, analysis, optimisation and continuous improvement.
Sebastian Hagerström
CEO and Owner
“ Using a research-based approach, our studio applies design innovation as the primary source of differentiation. Over the last 15 years, success has been built through a unique combination of strategy and technology. ”
Journal
Insights & thoughts
When AI Eats the Internet, Sextech Will Save Us
Sora 2's AI boom risks trapping us in a "beautifully rendered cage" of hyperreality. Our escape plan comes from…
Every Society Gets the AI It Deserves
Why are we shocked when AI reveals society’s ugliest biases—sexism, racism, exclusion—at turbo speed? Algorithmic…
Think Before You Generate: Gen Jam Part 2 Ethics, Prompts & Human Time
This blog dives into prompting as art, ethics as practice, and why AI needs your critical brain to matter. Part 2 of my…
Would You Let AI Be Your Child’s Best Friend?
AI friends are the next big thing for kids, always on, always agreeable, and dangerously good at pretending to care.…
Using AI Consciously in the Classroom: You Lead, Tech Follows
AI isn’t just the next edtech tool — it’s a transformative force. But to unlock its full potential, we need more than…
Can AI Think Ethically…Can We…Our Kids?
AI doesn’t think critically. It mimics patterns. If we engage passively, accepting biased or surface-level outputs, we…