About
Research & analysis are the foundations of everything else
For the 15 years, we wander freely in the realm of advertising and visual communication, we love simple phrases, clean patterns, straightforward concepts, abstractions, but as a rule of thumb, and we always construct solutions to each problem we encountered. Without any particular style, movement, dogma, or perspective, nothing excites than a problem to solve, and no challenge is ever hard enough.
Making at the crossroads of modernism and intellectual purity to craft meaningful ideas that endure. German award-winning designer raised in Austria & currently living in New York City.

Discover the market
Every thought, innovation or design is based on discovering.
Analysis of data
Innovation, analysis, optimisation and continuous improvement.
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Sebastian Hagerström
CEO and Owner
“ Using a research-based approach, our studio applies design innovation as the primary source of differentiation. Over the last 15 years, success has been built through a unique combination of strategy and technology. ”
Journal
Insights & thoughts
17 februari 2026
Ad Feminam: The “Friendly Advice” That Isn’t
Ad Feminam. When “friendly advice” focuses on a woman’s body and appearance instead of her ideas or arguments, it isn't…
29 november 2025
Who Will Teach AI Consent?
AI can’t learn consent if humans and Big Tech keep breaking it. Explore how our cultural biases shape unsafe AI and…
3 oktober 2025
When AI Eats the Internet, Sextech Will Save Us
Sora 2's AI boom risks trapping us in a "beautifully rendered cage" of hyperreality. Our escape plan comes from…
5 augustus 2025
Every Society Gets the AI It Deserves
Why are we shocked when AI reveals society’s ugliest biases—sexism, racism, exclusion—at turbo speed? Algorithmic…
15 juli 2025
Think Before You Generate: Gen Jam Part 2 Ethics, Prompts & Human Time
This blog dives into prompting as art, ethics as practice, and why AI needs your critical brain to matter. Part 2 of my…














